Pay-Per-Click.

One of the first online marketing tools was Pay-Per-Click Marketing and it is still very important for the digitization of your businesses. 

You can use Google search Ads to connect with users who are searching for products or services like yours.
While Facebook and Instagram Ads allows you to introduce yourself to new customers.

Social Media.

Almost everyone who is a bit digital has social media or is browsing through one.
This is then also the place where your audience is. 

People use it to connect with brands or to seek inspiration for their next buy.
This is why it is important to build relationships on these platforms. 

Interact with your followers and show them who you really are or what you represent.

Transparency is key. Show some behind the scenes content of your organization.
Reply to negative comments with elegance. You can even be a bit funny, but keep it professional.

There are social media platforms for every type of user or cause. You shouldn’t be on every one of them.
It will be hard to make unique content for every platform and users don’t want to see the same thing coming back while switching platforms either. This is why you should pick the right ones for your audience and focus on this one first. After a while, you can still expand your social media presence.

Website.

Your website reflects your business online. There are so many possibilities for your website, but only implement things that are important to you and your audience. Be consistent with what you post, choose the right look & feel and hold it through the whole website.

Customers need to find the answers to their questions quickly. Make sure they can walk through your website in 3 clicks.

Use tools like Website Grader to perform a site Audit. In this way you can optimize your SEO and fix errors.

Testing is key for your website. Ask feedback from your customers, as they are your target audience.
You can also perform A/B testing to see which interface works best.

Don’t neglect your analytics, as they tell you important information.
You can see where drop-offs are happening in Google Analytics to assess why the funnel isn’t working and how you can improve it.

Email Marketing.

Email marketing is a perfect way to make a personalized response to your audience.
Users have opted into hearing from you, so they’re more willing to open those messages to learn about the latest products, sales, and how to benefit from them.

Set up different emails for different triggers to make them as personalized as possible.
This will increase the chance of conversion.

Keeping these emails short and relevant will make sure your audience reads the emails and don’t get annoyed by them.

Implementing a big CTA at the bottom of the email leaves your customer with something to do or think about.

With the right subject line, you give your audience a reason to click the email in the first place.

Content Marketing.

Once you create good content, it remains on your pages or platforms for a while.
Returning customers can always return to these and new customers can browse through them. 

Make sure that you request action with your content.
Add value to it by making a tutorial or what to look for in a product.

Don’t just make content to post something. Be strategic about it, know your audience and what they want to see or hear. Use the right keywords to attract them.

Post content on multiple channels, and post about your content on social media.
Also implement social media share buttons in your posts, so they get out there by your audience to your audience.

Download our content plan to schedule your content and strategy here.

Word of Mouth.

Word of mouth marketing has always been important for businesses.
All the methods above can be as effective as you want, but if you hear from a friend how much they love a product, you’ll take more notice.

In this way, it is important to connect with your audience on a different level.
Give the best service possible and meet all their needs. As icing on the cake you can give an incentive like a discount or purchase credit every time someone purchases from you. Make that incentive valuable for them.

Înfluencers are a big thing in word of mouth marketing these days.
Find the right ones that fit your products or services.

Reach out to your customers with a survey about how they feel about you.
This shows them that you care about their feedback and will work with it.

Besides feedback about your organization, you can ask reviews about your products and show them on your website.
This builds trust for new customers.