Maximinerhof
The Maximinerhof Vineyard
Maximiner
hof
Mosel, DE
Welcome to the Maximinerhof Vineyard,
The Maximinerhof winery is a small family business in Kenn at the Mosel River, not far from Trier. The former estate of St. Maximin Abbey, which dates back to 1739, is now in the 5th generation of the Schu family. Only through the Neapolitan secularisation of the monasteries did the estate become privately owned by the family ancestors. Today the winery is managed by the young winemaker Bernd Schu. His credo is handcraft and sustainability, which is reflected in the wonderful quality of the wines.
““Riccardo developed our entire digital strategy and online point of sales. This gave us a huge new revenue stream and marketing opportunities, which we did not have before.“”
Intention
Being overwhelmed by today’s technology, they were struggling to reach their (potential) customers online. Furthermore, they needed to digitise their daily operations to keep a clear overview.
Approach
I simplified and digitised their workflows, stock management and finance processes. After that I boosted their online presence by developing a webshop, redesigning their visual identity and creating an online sales- and marketing strategy.
Results
Engagement rate on social media went up with 25%;
Overall sales went up with 32% in the year proceeding;
The client base grew with 21% in the year after;