Pepperminds

PEPPERMINDS

Pepperminds

Meet Pepperminds,

Pepperminds is an international field-marketing agency specialised in generating subscriptions, memberships, donors, leads and sales transactions for organisations like WWF, Hello Fresh, Red Cross, BMW and UNICEF.

““Riccardo is – without any doubt – one of the most inspiring people I’ve worked with. He has the unique talent to let people feel at ease and trust him. This enables him to build extraordinary relationships with clients. His high level of empathy and his genuine interest in people’s motivations and lives, make him a fantastic coach and leader. “
”

— Andy Vlaeminck, Former Country Director and Co-Owner

The story:

I have worked at Pepperminds for almost 5 years. I was one of the first people they took on board in Belgium. At that time, in Q4 of 2012, the company was still in start-up modus, with only 2 employees and hardly 1 million euros of revenue. At the time I left the company almost 5 years later, we have managed to grow the revenue to over 7 million euros with a full-time staff of 30 people and over 450 young sales professionals working for us regularly.

Pepperminds Belgium had developed into the undisputed market leader with over 60% market share in Belgium. Within the international Pepperminds organisation, Pepperminds Belgium had become the reference in customer relationships, people and culture.

““Riccardo Straccia was a key player in the success story of Pepperminds Belgium. His contribution was crucial for the growth of the company.””

— Andy Vlaeminck, Former Country Director and Co-Owner

My Roles:

SALES COACH / PROJECT MANAGER
ACCOUNT MANAGER
KEY ACCOUNT MANAGER
MEMBER OF MANAGEMENT BOARD

““Riccardo doesn’t lean back, trusting on his natural charm to get away with things. He is a very hard worker that doesn’t take things for granted. His high level of energy and commitment were a true inspiration for his colleagues at Pepperminds and for the people that he coached.””

— Andy Vlaeminck, Former Country Director and Co-Owner

My Responsibilities:

Being a key player in growing the company into the undisputed market leader with over 60% market share in Belgium.

Monitoring of strategic customer growth in Belgium with a client portfolio worth more than 4 million euros.
Development and introduction of new services for customers to increase revenue.
Jointly leading and managing over 30 employees and 450+ young salespeople in 7 offices as a member of the management board.
Supporting international offices in Denmark, Germany and The Netherlands in their growth.
Nominated as Sales Coach of the year 2013

““On top of all that, Riccardo is very eager to learn. He never stops investing time and energy into his personal development. He was a pioneer for technological innovations.””

— Andy Vlaeminck, Former Country Director and Co-Owner