Cater_Understand & Offer
Cater.
Understand & Offer
Discover your added value and better align it to your target audience, by understanding their characteristics and challenges better.
Value Proposition.
Your value proposition is your clear story that explains how your product or service solves your buyers' problem in a unique or superior way.
Your value proposition is the core of your competitive advantage, and it is the most important thing people will take with them when considering your brand.
What you do.
It all begins with what your business does.
What are the products & services that you offer to your (potential) clients?
How you do it.
Describe exactly how you do what you do. What makes you special and sets you apart from your competition.
Why do your customers buy specifically from you?
Why you do it.
Explain your purpose of your business. The thing that inspires you and gets you up in the morning.
What is your cause or belief?
For who you do it.
Define the characteristics of your ideal clients. You can easily do this with a Buyer Persona.
A Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps you identify an appropriate brand voice and keeps your content relevant to the customer you’re trying to attract.
Click on the image below to start!
Your Biography.
If you put this all together you will not only have your value proposition, but also you biography.
You can combine all the previous exercises by using these formats:
I give people (insights) by (starting a conversation) for (improving their business)
We (ignite opportunity) by (setting the world in motion)
TIP! Don’t make it longer than 150 characters. This is the limit of character for most social media platforms!
Data! Data! Data!
Data is the new oil.
It sounds cheesy and oil is also not a sexy thing in this green, sustainable world we try to live in, but it is a very valuable thing!
Customer data gives you the confidence to make key business decisions. It helps you identify their target market and how to reach them. It will help you not to waste effort, time or money on decisions that will not have any effect.
Data is your Dalai Lama!
Data aren’t just numbers, they tell you a story.
It tells you a lot about the relationship with your audience
It gives you a perfect image of what your customers like about you or your brand
Try to find the flow of your website and how your user finds his information -> maybe you need to change some pages
It’s easier than you think!
You don’t have to be a geek, but It’s allowed!
Don’t make it too complicated
Don’t go over-analysing every little step
See if your efforts are generating traffic
Asking for feedback is not that hard
It can be as simple as creating a little poll on social media
Send out a feedback survey after a buy, workshop, interaction,...
Where should you store it?
Make it easy for yourself to rely on your data!
Buyer Persona
All your overall learnings into one overview
Refresh it every 3 months
It will give you more confidence to create content, set up campaigns, ...
CRM
Let your CRM do all the work
If you would like some help with finding the right CRM, please write me here: