Cater_Reach & Attract
Cater.
Reach & Attract
Communicate your services or products to inspire and convert potentials with a clear and attractive message.
Brand Identity.
The visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers' minds.
Look & Feel(ing) of your brand in every channel.
Empower your brand.
Use a good tagline to develop curiosity and create interest into your brand. Involve your customer base and make them decide on which tagline they would choose for your brand.
A logo for anytime.
To make your name more visible you use a logo. It empowers the image your brand is associated with. Make sure you update it regularly to stay ahead of your time, but also create variations that can be used on different channels like your social media.
Colours.
Colour is more than just a colour! It’s associated with a feeling.
Red stands action, passion;
Green for nature, health, innovation & ethics;
Blue stands for intelligence, serenity, luxury & freshness;
Yellow for danger, caution. It is appealing to kids;
Purple expresses luxury, femininity;
Orange is associated with warmth, energy, fitness;
Pink is considered girly, for babies, sweet;
Black symbolises classy, corporate, conventional, excellence;
Whit stands for pure, calm, modern.
a picture says more than a thousand words and first impressions matter.
Use images to help explain your story. Hire a photographer or use an image platform like unsplash.
Website
Your website is your digital space where your potential customers find all the information about you, your company and the services or products you are offering.
Your website is part of your identity. All your efforts will lead to your website one way or another. It is where people will find out about you and contact you.
We like space.
Keep your website bright & spacious. Make sure that you keep the spotlight on your content and use imagery to reinforce it.
Keep the spotlight on the content. Images can help you explain your story.
Visitors from a far.
More important than your content is your website users. They are the ones who are potentially going to buy something from you.
Make it easy for them to find the information they are looking for!
“Make sure to update your website regularly according to the information you gather from your users. ”
Test.Test.Test.Test.Test.
Constantly test your webpage. Make sure you let your users or some tools perform a regular analysis on your website.
You can your customers or people you know to try to find information on your website. Or you can use tools like Website Grader or Broken Link Check to take a closer look at your websites performance.
Guide your visitor.
Your website is your perfect spot to convert your potential buyers into a subscriber, a customer or a lead.
To convert easier you can use the AIDA Marketing model to write in a more convincing way. Don’t forget to add buttons to your webshop, a subscription form or anything else at the end of a convincing article or page.
“When these things are in place it is time to reel in your customer.”
Digital Marketing.
Reach an enormous audience in a way that is both cost-effective and measurable trough different channels. Get to know your audience and allow them to know you personally.
Content to make your stand out in 2020 are…
Video & live streaming;
Interactive content;
Webinars & online courses;
Micro-influencers.
Buyer Journey
This is an overview of the behaviour of your potential customer and the actions you can take to draw him to your offer.
The Buyer Journey has 3 stages:
Awareness Stage
The buyer realises they have a problem.
Consideration Stage
The buyer defines their problem and researches options to solve it.
Decision Stage
The buyer chooses a solution.